A fleet of Tesla Model 3s will be deployed for Uber drivers in London

London announced that it is making funds available to deploy a fleet of Tesla Model 3 vehicles through a vehicle subscription service to be available to private hire drivers such as Uber.

Startup Breathe Cars operates in the rapidly growing field of “service as a vehicle” by providing an all-in-one car subscription, including insurance, service, maintenance and repair.

In practice, they finance the purchase of Tesla Model 3 vehicles for Uber drivers to operate them at a weekly cost without worrying about any additional costs to do their jobs other than their breather payments.

They offer a variety of memberships starting at £324.00 ($425 USD) per week, including Leading Ownership memberships:

Today, the company announced that it has received funding from the Mayor of London’s Energy Efficiency Fund (MEEF) to offer a fleet of 100 Tesla Model 3 vehicles to drivers in London:

The Mayor of London’s Energy Efficiency Fund (MEEF) is providing capital to Breathe, a vehicle-as-a-service provider backed by fintech JT’s pay per meal platform Zero, to deploy Tesla Model 3 electric vehicles for private hire drivers, including Uber. are. , in London.

London is suffering from poor air quality and the mayor, Sadiq Khan, is working hard to decarbonize transport in the city.

Uber has indeed been a key partner in this effort.

Back in 2017, the ride-hailing company launched a scheme to encourage drivers to switch to electric vehicles in London, aiming to get 40,000 Uber drivers in the city to drive electric.

Uber introduced a “clean air fee” that adds three pence (four cents) to every mile a passenger travels in the London area. They use that money for EV incentives.

Deployment has been a bit slow, with about 4,000 Uber drivers going electric by the end of last year.

But things are speeding up with the ride-hailing giant adding Tesla vehicles to the plan in November, which should help as Tesla vehicles are by far the most popular EV in the UK.

Now Uber drivers also have the option to opt for these Model 3s under the Breathe subscription service.

Breathe director Jeff Davis commented on the announcement:

At Breathe, our mission is to provide a massive electric-vehicle-as-a-service offering and we are excited to debut with sustainable, flexible and affordable vehicle subscription options for London’s private rental market. We are seeing huge demand for electric personal hire vehicles and MEEF’s funding helps us expand our operations and get more drivers to step into our first EVs.

MEEF director Pete Radford said:

We are delighted that MEEF is supporting Breathe EV to offer a fully managed VAS product to London’s private hire drivers, and in doing so, help accelerate the transition from conventional to electric vehicles in the capital. Used to be.

This new fleet of 100 Tesla vehicles to be deployed by Breathe in London is expected to release 338 tonnes of CO2 into the atmosphere per year and also achieve an annual average reduction in CO2 emissions equivalent to £5,137 in cost per tonne of CO2. ,

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