Elon Musk Says He's Going to Release Tesla's Master Plan Part 3

Tesla CEO Elon Musk says he is working on releasing the third part of Tesla’s “master plan”.

Parts one and two have been significant pieces of literature at Tesla, which in many ways paved the way for the company’s success.

On August 2, 2006, Musk published a blog post titled “The Secret Tesla Motors Master Plan (Just Between You and Me)”.

The post is worth a read, but it ends in summary with the basic principle in four steps:

  1. Build a sports car.
  2. Use that money to build a cheap car.
  3. Use She Money to make a more affordable car.
  4. While doing the above, also provide zero emission electric power generation options.

It didn’t go smoothly, but Tesla managed for the most part with the Roadster, the Model S, and then the Model 3.

In 2016, Musk followed up with “Tesla Master Plan Part 2”.

Part 2 came as Tesla was taking delivery of the Model 3 and acquiring Solar City, which are essentially the last two phases of the original plans.

In Part 2, Musk emphasized the integration of energy storage with renewable energy generation under the new “Tesla Energy” division. It was also announced in the plan to build a solar roof.

The updated plan also focused on self-driving capabilities, which became a priority for Tesla.

Musk finally summarized the Master Plan Part 2:

  1. Seamlessly create a great solar roof with integrated battery storage.
  2. Expand the electric vehicle product line to address all major segments.
  3. Develop a self-driving capability that is 10X safer than manual, largely through fleet learning.
  4. Enable your car to make money for you when you’re not using it.

In other sections mentioned in the plan, Musk mentioned “a new type of pickup”, which was the Cybertruck; a compact SUV, the Model Y; A “heavy-duty truck, which became the Tesla Semi; and eventually “high passenger-density urban transport.”

Every vehicle announced in the plan was unveiled, although they are now required to be put into production, except for “high passenger-density urban transport”. It was rumored to be through a partnership with The Boring Company, but we never saw anything official from Tesla.

Now last night, Musk has announced that he is working on publishing Tesla’s “Master Plan Part 3”:

While all or most of Part 2’s goals haven’t been achieved yet, they will be within the next 12 months if you believe Musk’s timeline which is a stretch — especially for “full self-driving,” which CEO Repeatedly insisting that this is going to happen by the end of the year.

Electrek’s Tech

The original master plan released in 2006 is important to me. I was still in high school and it was my early days looking at electric vehicles. I had just started to understand what was holding back electrification, but until I read that post, I didn’t see a clear path for electric vehicles to become popular.

After reading this, I became convinced that Tesla would be the company to mainstream electric vehicles, and it started me on my EV journey.

It’s exciting to get Part 3 now, because despite all of his flaws, Musk has been very good at staying mostly true to those plans.

What do you think is going to happen in Elon Musk’s Tesla Master Plan Part 3? Let us know in the comments section below.

For me, I think the Tesla bot is going to be a big part of it because it’s definitely something that wasn’t in previous plans and now seems to be a priority at Tesla.

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