Tesla spends the most R&D and spends the least advertising per car sold

A new report shows that Tesla is spending more per car in research and development (R&D) than any other automaker by a wide margin, and it is spending the least in advertising per car sold. Is.

Tesla is now the world’s largest automaker by market capitalization, while other big automakers are selling only a fraction of the number of cars they are selling. The electric automaker is growing rapidly, with the potential to deliver over one million vehicles per year.

To keep growing, Tesla aims to maintain its EV technology leadership and is investing heavily to do so. A new report from StockApps.com compared R&D spent per car sold by all major automakers and found Tesla to be the leader:

In fact, Tesla spends more on research and development (R&D) than any other automaker. According to data furnished by StockApps.com, the firm spends $2984 on R&D per car produced. That’s more than the industry average of about $1,000 per car and more than three times the collective R&D budgets per car of Ford, GM and Chrysler.

Additionally, Tesla’s entire R&D spending goes into improving the technology for electric vehicles and is not divested of the internal combustion engine business:

Tesla, on the other hand, doesn’t spend any money on advertising and relies entirely on organic growth and some marketing. Marketing costs also came down significantly after Tesla ended its owner referral program for vehicles last year.

Now, the automaker relies almost entirely on word-of-mouth and its strong brand, which doesn’t seem to be a problem given the current market situation as the delivery deadline for new orders is next year for some versions of its vehicles. is extended to.

On top of the R&D investment, Tesla CEO Elon Musk is claiming that the automaker is also investing roughly more than twice as much as GM and Ford combined:

It looks like Musk is talking about Tesla’s current investments in manufacturing, such as the Gigafactory Texas in Austin.

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