Why Elon Musk is waking up to German automakers

Posted on
28 March 2022
By
Matt Pressman

Tesla’s Elon Musk is grabbing the attention of Germany’s best in the auto sector. Der Spiegel reports on Tesla’s agile (and creative) management of the chip crisis. “aT Tesla, speed and flexibility trump everyone else. If necessary, Musk moves individual steps in the production process to other countries. It has become almost a standard practice for American carmakers,” DS reports.

Above: Tesla’s Elon Musk (Flickr: Ministerio das Komunikasse,

In addition, “Tesla treats its service technicians as an extension of its factories,” says one person who has known the company for years. And another argues that it also played a key role in the success of the California-based company.

Result? It has been told, “Tesla has so far managed to outperform its competitors… The California-based company saw sales growth of nearly 90 percent in 2021, while Daimler declined 2 percent and VW Group in Germany 3 percent before them. was compared to. Weak last year.”

In addition, “as competitors such as Volkswagen burdened with global chip shortages, the California electric vehicle maker posted strong growth. The company’s stock market value rose to $1.23 trillion (1.09 trillion euros), increasing Tesla’s market capitalization.” It exceeded Toyota, VW, Daimler, General Motors, BMW and Ford combined.

“VW CEO Herbert Diess has repeatedly praised Californians for their expertise,” DS reports. “Unlike Tesla, traditional carmakers are relying on strong technology partners [instead], For example, VW is working with Israeli software specialist Mobileye.”

Are German automakers already using an old playbook that Tesla abandoned long ago?

It turns out that before bringing its Autopilot efforts in-house, Tesla once worked with an Israeli firm years ago. However, “Musk fell out with Mobileye,” DS reports. Still, “Mobileye wants to drive robot taxis through Munich earlier this year.”

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Source: Der Spiegel

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Electric Vehicles, Tesla, Tesla News, TSLA, Volkswagen

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